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No Interest Jewelry Financing
We are excited to offer flexible financing options through Synchrony Bank, so you can buy now and pay later. Simple and secure credit application Instant approvals Pay over time Don’t tie up your other credit lines How it Works Apply now online or visit us at our Sacramento showroom Fill out a short, credit application and get an instant decision Shop online or in store for your perfect piece of jewelry Your Synchrony credit card will be sent to you in the mail Plans and Details No Interest for 6... read more »
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Floating Diamond Necklace
Floating Diamonds This brand new collection features solitaire diamonds (and gemstones) placed in simple settings and suspended on our best, invisible chains. When you’re wearing them the chain and setting almost disappear giving the impression of a diamond floating in mid air. Understated and elegant, these necklaces can go with any look and can be layered to create your own unique style. No collection is complete without your go to diamond studs and your floating diamond necklace. The entire collection is on sale now 50% off for a limited time... read more »
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Engravable Jewelry Sale 2023
A Meaningful Gift This brand new line of engravable jewelry has something for every look and every budget. Engravings are done in-house, so you’re not limited to a specific style or design. Create a personalized gift with our designers in as little as 48 hours. This introductory 50% off sale ends on Dec. 24th! Shop now to get your favorite piece at an incredible price. How it Works Let us know what you would like the engraving to be in the Order Notes when you checkout online. Our designers will... read more »
Blog Posts
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Checkout Our New Billboards
You may have noticed them popping up around Sacramento in the last couple days. It’s been in the works for a couple months now, and we’re so excited to share our brand new billboards with you. If you have jewelry that you are thinking about selling, it can be hard to know how much it’s worth. Jewelry isn’t like an iPhone were you can simply hop on eBay and see what it’s going for. That’s why we offer our clients a free value appraisal. Just come on by and our... read more »
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Cash for Gold vs. Cash for Jewelry
We hear ads on TV all the time about “CASH for Gold.” We see ads all over the internet offering “CASH for Gold.” Our email inboxes are filled with spam for “CASH for Gold.” But, chances are you don’t have solid gold bricks laying around that you want to convert to cash. You have jewelry for sale. Is there a difference between “Cash for Gold” and “Cash for Jewelry?” Don’t the Cash for Gold companies factor in the diamonds and gemstones? I saw a news report where one of the... read more »
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How to Find Your Diamond When It’s Lost
Looking for a diamond that has fallen out of your engagement ring is an incredibly stressful and frustrating experience. We have put together this list of tips and tricks for finding a lost diamond from our years of experience in the jewelry trade. We hope that with these techniques, a lot of persistence, and a little luck you can find your missing diamond... read more »
Videos
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At Home Gold Tests
We're trying out at-home gold tests. We test everything from baking soda to liquid foundation to a lemon to see which ones can catch fake gold. We also demonstrate a couple of the professional gold testing tools that we use in the shop: the electronic gold tester and the touchstone acid test. Remember that if you ever need help determining if a piece is real gold or not, we would be happy to help... read more »
Fine Jewelry University
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Gem in the Spotlight: Iolite
Iolite is maybe not the first gemstone people think of for their blue-violet jewelry, but it should be near the top of the list. Iolite’s color range of blue, blue-violet, and violet competes for public attention with sapphire, tanzanite, and amethyst. They may have name recognition, but iolite has a rich, unique color and great gem value on its side. It is more subtlety nuanced than amethyst and deeper than many tanzanites. Iolite’s name comes from its violet color. It is from the Greek word “ios” meaning violet. Unlike many... read more »
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How to Tell If a Diamond Is Natural or Lab Grown
How can I know if my diamond is real? This is a question we get all the time, and it’s not as simple as you might think. First, you have to decide what “real” means. If you are not familiar with lab grown diamonds, you might want to check out our introduction to lab grown and synthetic diamonds before continuing with this article. So, now you know that lab grown diamonds are just as real as natural diamonds, but we still want to be able to tell them apart. When... read more »
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Gem in the Spotlight: Alexandrite
Emerald by day, ruby by night, more expensive than diamond and more illustrious than sapphire, emerald, or even ruby, alexandrite has been known around the world as one of the most sought-after gems for the better part of 200 years. But, what makes this stone so special? Gemology of Alexandrite Alexandrite is the extremely rare, color-change variety of a gem species called Chrysoberyl. It appears bluish-green in daylight, fluorescent light, and some LED light. Under incandescent light, candle, and firelight, alexandrite appears purplish-red. This is because of how the trace... read more »