Brands and Designer Jewelry

Why (and why not) to buy designer jewelry

Status, style, and quality are the three attributes that luxury jewelry brands are known for. Jewelry brands or designers have a high standard to live up to or they are abandoned. There is no excuse for poor execution, and most deliver the style and quality their followers expect.

Style

Jewelry styles must look good and be wearable. A particular piece may be very well made and last for years, but if it goes out of fashion, people won’t generally want to wear it. It is important that a jewelry brand changes to avoid becoming dated.

Some jewelry designers can adapt, others cannot. When a designer brand cannot keep up with the times, they simply fade away and become less relevant. What makes a top jewelry designer is staying in style from year to year and decade to decade.

Quality

Luxury brand jewelry must keep its promise to the customer to deliver a superior product. This is a no compromise area. The jewelry must meet the most stringent of quality standards. Jewelry brands must use quality metals (like high-karat gold and platinum), first-rate gems, and highly skilled jewelers to meet their obligation.

Status

When a jewelry brand reaches a level of excellence in style and quality of workmanship it attains a level of status. Brands like Tiffany & Co., Rolex, Cartier, and the like grant status to the wearer. The benefits from status symbols are hard to put a price on. That is why these brands command a high premium for their jewelry, and their customers are happy to pay the price.

These designers foster a loyalty that goes beyond image. It becomes the identity of the person. Personas’ are formed by what we wear, and top jewelry brands provide value that goes beyond jewelry for many people.

Is Designer Jewelry for Me?

Ultimately, this is a question that only you can answer. You can find un-branded, high quality, in-fashion jewelry from quality jewelers all over. You can also find un-branded jewelry that looks great on day one, but turns out to be very cheaply made. Some designers can become complacent and let their designs fall out of fashion.

Sadly, there are no guarantees. But, in general, buying from a respected brand will mean you pay a premium price for a premium piece of jewelry. In the end, the most important thing is that you choose a piece of jewelry that you love, and that you trust to be a quality piece.

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