Diamonds

Diamonds are an eternal symbol of love and commitment. Learn all about diamonds, grading, the 4 C's, and how to buy diamonds here. Our expert gemologists have studied diamonds for years, and now they're sharing their knowledge with you.

6 articles in this category :: back to FJU home

  1. The 4 Cs of Diamonds

    Diamond Buying Guide: The 4 C’s

    Learning the 4 C's of diamonds is the first step in making a good buying decision for your diamond. This basic introduction to diamonds explains Color, Cut, Clarity, and Carat Weight with graphics and visual aides to help you understand each concept. If you know how diamonds are graded, you're well on your way to finding the perfect diamond for you... read more »

  2. Understanding the Diamond Buying Game

    How would you feel if your favorite soft drink tasted different in every can you drank? You expect a coke to taste like coke everywhere. In business, this is called a commodity.┬áThe soda is the same and you can shop based on price or convenience; the product is the same. People like shopping this way. I like it this way. Diamonds are not this way. The four C’s of diamonds are not that old, less then 100 years. Before that system every business and diamond seller had their own system... read more »

  3. Learn Secret Diamond Buying Skills From a Professional Diamond Buyer

    One of the most valuable memories in life is the look of your love when she sees that shining diamond ring on her finger for the first time. If there are any magic moments in life, that is one. Nothing expresses love and commitment like a diamond. This rare natural stone’s history and lore of romance makes all who receive one the center of their universe. A diamond’s beauty energizes the whole person with a light show unique in the gem world. Diamonds are unique, just like the love it... read more »

  4. Diamond Brokering

    Serving you is our passion. Making our expertise available to you coupled with our value hunting system makes the diamond buying experience a positive one. Please feel free to ask any questions and explore what we can do for you. Using a gemologist diamond broker to guide you through your diamond purchase insures the mastery of the minute details in diamond evaluations. Did you know diamonds of the same grade could be thousands of dollars different in price? A subtle difference in a diamond impacts the price significantly. Our expert... read more »

  5. Fake Diamonds: The Great Diamond Attack

    A popular game show would have three people all say that they were someone and the contestant would try to find out who was the real person. Technology has created many new diamonds and diamond lookalikes. “What is a real diamond?” is a difficult question these days. And the problem of separating a fully natural diamond from all the modern possibilities is quite demanding. So what is a real diamond? Let’s start with the older diamond look a likes, (CZ, GGG, YAG, Synthetic corundum and spinal, Glass) or simulants are... read more »

  6. What are “Blood Diamonds”?

    Conflict diamonds are diamonds illegally traded to fund conflict in war-torn areas, particularly in central and western Africa. The United Nations (UN) defines conflict diamonds as “…diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council.” These diamonds are sometimes referred to as “blood diamonds.” In July 2000, the global diamond industry made clear to the international community its zero tolerance... read more »