How white is your white gold?
Style, fashion, beauty all reasons to choose white gold. White gold compliments diamonds. White gold is bright. White gold has a pure reflexive look. White gold is white…or is it?
White gold can be illustrated with gasoline. There are generally three grades of gasoline, regular (really the lowest) mid grade, and premium. In addition, not all gas is created equally. We have all had the experience of poor performance due to poorly made gas. White gold also has three grades. Grade 3 is off white, grade 2 standard, grade 1 is premium. This means when white gold is made, it can be yellowish to light yellow.
When white gold rings are new they are coated with a white metal called rhodium. Rhodium is a metal very similar to platinum and rhodium shares many of the properties of platinum including its white color. The rhodium plating is used to make the white gold look whiter. The natural color of the white gold could actually be a light yellow color. The rhodium is very white and very hard, but it does wear away eventually.
Regular, Plus, or Premium?
The White Gold Task Force statement on the plating of white gold reveals how jewelry manufacturers view rhodium plating. “The lack of an industry-accepted definition of white as applied to white gold has been a problem in the jewelry industry, where rhodium plating of white gold has become common, thus hiding the real color of the white gold from the consumer at the time of purchase. Rhodium plating of white gold is legal in most countries. For good technical and economic reasons, the term ‘white’ has been used elastically to encompass a wide range of color and this has led to consumer dissatisfaction.” (The White Gold Task Force, an initiative of the MJSA and the World Gold Council)
For years I have been telling my clients about the problem with no real solution…now we have a solution!
Why are white gold consumers dissatisfied? Because they don’t know what the true color of the jewelry is when they buy it. I have seen a yellow gold ring heavily plated to look white. This was a true 14 karat yellow gold made to look white and it worked for a while. What the white gold task force did is come up with the three grade levels of white gold. Nice. But that is not the real problem. How can you tell what the jewelry looks like under the plating?
Over the years the stories some jewelers tell their customers about the yellowing of their jewelry are amazing. They say the gold is working its way up to the top. The white gold wears out to a yellow look. Or the one I dislike the most is, you made it look yellow. Your body chemistry made the jewelry turn yellow. I know most jewelry sales people only see white gold with the plating on it and assume that is its true color. Most of them don’t know that jewelry manufacturers choose the white gold alloy mix. It is much cheaper to use the standard white gold alloy (again standard is the lowest) then a more white looking alloy. Most jewelry sales people don’t wish to seem uninformed so they pass on what they hear, or feel what the right answer is. After all, the customer just trusted them with a sizable purchase, they must know or lose the trust.
What The White Gold Task Force did come up with is a way to classify the whiteness or yellowness of white gold. What I mean is, it depends on how you look at the charts. You can look for the yellowness of the jewelry or how white it is. Both ways can give you a grade. Following is an excerpt of the Task Force:
“Based on the white gold definition and three-part color grading system developed by the White Gold Task Force, the Whiteness Index allows manufacturers and retailers to better communicate the colors of white gold. By using this Index, retailers will be able to request that jewelry products be manufactured in Grade 1, 2 or 3 white gold, defined as follows:
- Grade 1: Good white.
- This grade includes alloys measuring less than 19 on the ASTM Yellowness Index, and does not require rhodium plating.
- Grade 2: Reasonable white.
- This grade includes alloys measuring between 19 and 24.5 on the Yellowness Index. Rhodium plating is optional.
- Grade 3: Poor white (incomplete bleaching).
- This grade includes alloys measuring 24.5 to 32 on the Yellowness Index, which do require rhodium plating. Any alloy measuring above 32 on the Yellowness Index falls outside the “white gold” definition.
Now don’t think after learning the diamond’s four C’s you must learn the white gold grading chart. It won’t help learning the chart unless you have x-ray eyes. You can’t see through the rhodium plating.
For years I have been telling my clients about the problem with no real solution. I have an article on white gold versus platinum you can read that explains the issues. But now we have a solution!
No Plating, Just Brilliantly White Gold
We have found a gold alloy that is extremely white and looks great without any plating. Star White Gold is bright and white without any plating. You see what you get. No guess work. No taking anyone’s word about how white it truly is. Star White gold has a bright shinny hard finish that will keep its look.
Our manufacturer of the Star White alloy has tested it and states: “Star white gold has been developed with the consumer in mind since some people who enjoy the high fashion look of white may have sensitivity to the nickel in white gold. Star white gold has been evaluated by a leading independent testing laboratory.
The Star White gold family of alloys does not require rhodium plating. They have been color tested by the American Assay & Gemological Office, a division of BAO Technical Services Ltd., the most authoritative testing source in the world. All of the Star White gold alloys have received a “Premium” rating, indicating that rhodium plating is not required.”
With Star White gold, the bright white color you see is the color you get. The rich reflective surface makes for a gorgeous piece of jewelry, and the clean white gold shows off diamonds to their fullest brilliance. Pure Star White gold enhances so many jewelry designs.
See the Star White Difference
When you buy a piece of quality jewelry you want it to last for decades. That is one of the reasons so many people are disappointed with traditional white gold. After a few months of wear, it turns light yellow and loses the pure white look. Star white gold will keep its purity for generations. The clean bright look you bought the jewelry for will be permanent, not just a thin plate.
Arden Jewelers’ Star White gold keeps the promise of white gold. The bright clean style of Star White gold will enhance the look of diamonds and gemstones. Star White jewelry will last a very long time with a clean pure white gold look. Your prestigious White jewelry will keeps its beauty and enjoyment for a life time. Impressive and treasured jewelry with Star White gold is Arden Jewelers’ vision.
Feel free to come by any time to learn more about Star White Gold and to see examples of Star White gold in person. Or, you can check out the products we have for sale online that are made with Start White gold below.